![]() ![]() One person said the word Tudum just makes them think of Tulum, the city in Mexico. Another editor countered, saying, “It’s so clearly a D, not a T: Dadum.” Valid. One staffer astutely answered my inquiry by saying, “I feel like Badummmmm, because it’s a hum.” Ingenious. An unscientific poll of other Vulture staffers revealed that most of them overwhelmingly favored “Badum” as the sound’s proper spelling and pronunciation. And when you think too hard about it, as I did “Tudum” starts to make some sense … but then so would “Dadum” and “Badum.” Hell, even “Tadum” sounds more like it.Īnd it wasn’t just me. And, admittedly, it is a hard sound to describe it’s a short, percussive, almost boing-like tune. Of course, similar debates have raged before when it comes to high-profile TV sounds, including, perhaps most notably, the Law & Order one that people variously spell “ dun-dun,” “ chung-chung,” or even, if you can believe it, “ doink-doink.” So is that what we have on our hands here with Netflix? Another national disagreement about how to spell and pronounce a sound that has entered the regular rhythm of our daily lives? I set out to find out.Īs someone whose only real passed AP test was music theory, I immediately listened to Netflix’s trademark sound again with a musical ear. Jason Bateman pronounces it as “Ta-dumb,” while Charlize Theron appears to have never even heard of the word before. Even the stars in Netflix’s Global Fan Event announcement video struggle with this disorienting news. The digital (hence global) fan event premieres on September 25 and will include a ton of Netflix celebrities as they reveal “exclusives” from the streaming service’s upcoming slate.īut despite the announcement and the plethora of stars Netflix dangled in our face, there was only one thing that boggled our minds: Tudum? That’s what they call that sound? “Tudum” was not what we imagined Netflix’s signature intro sound to be spelled like. Download Signal messenger for iOS or Android and text me confidentially at 6.Last week, Netflix surprised us with their take on their classic sound when they announced their first global fan event, called (drumroll, please) Tudum. Were you recently let go from Tudum? I'd like to hear from you. So far it's plans to turn the ship around have been limited to trying to stop customers from sharing login information, and mulling the idea of a cheaper ad-supported subscription tier. What followed was a swift and brutal backlash from the market that saw the streaming service's share price drop by 25 percent. The job cuts come not long after Netflix announced during its quarterly earnings that it had lost subscribers (approximately 200,000 of them) for the first time in a decade. It's not clear at this time what kind of change in staffing or strategy prompted this round of layoffs, who remains at the site or if the newly-separated writers and editors were given any advance notice. Tudum was billed by Netflix on launch as "a backstage pass that lets you dig deeper into the Netflix films, series, and stars you love" - essentially an attempt to prop up a media business on the strength of the streaming platform's original content. ![]()
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